There was a time when all kinds of businesses- big or small- advertised on the same three mediums- TV, radio, and print media. In the 21st Century, this all changed with the introduction of the internet.
Nowadays, if any business owner in New York wants to promote his wares, he will Google ‘Digital Marketing Services in New York’. In the SERP (Search Engine Result Page), he will find sponsored and organic results which he can choose from. He has so many options that choosing the right fit can be really confusing. The only way to hear and get heard is by having a solid digital marketing strategy in place. In the above example, though the number of digital marketing service providers looks saturated, there is no doubt that having an experienced agency taking up your SEO services in new york, PPC services in new york, SMM services, and other digital marketing services is not optional but necessary.
However, there are still some businesses that are hesitant to hire a digital marketing agency. Here are some reasons that would change your mind-
Each of your customers is online– It’s obvious, isn’t it? Do you know any customer of yours who doesn’t use the internet? As of January 2021, there are more than 4.5 billion internet users in the world. If you aren’t online, you practically do not exist. To start with, you will need to have a presence on social media.
Each of your competitors is online- For business success, you have to learn from your competitors. Each of them will have a different strategy to get leads. What kind of content are they using? Who do they target? What do they offer that you don’t? How do they engage with their customers? If prospective customers can find your competitor’s business easily online, it is time you invest in resources to find customers and be found by customers online.
You get better ROI for ad investment- Online advertisements can run to a specially targeted audience. This gives you a better chance of boosting brand awareness and eventually guiding prospects to sales. Targeted ads run through Facebook or Google can give you a better chance of converting leads to customers.
Cost-effectiveness- What would you choose- a targeted advert on Facebook that gives you leads or a general ad in the newspaper where there is no guarantee of getting leads? Investing in digital marketing guarantees you a steady flow of leads whereas traditional marketing is like shooting an arrow in the dark.
Faster implementation- Investing in a traditional marketing setup can take time and effort, without any guarantee of success. This includes participating in trade shows, running ads in industry-specific print media, TV, and so on.
Digital Marketing, on the other hand, can be outsourced to a third party and can help you get organic and paid leads within a few weeks.
Easy to reach out to customers- Digital Marketing can help you reach out to customers in real-time. This is possible through social media, your own website, or any other online medium. This helps you to offer after-sales service quickly.
Once you build relationships with your customers, they will oblige by writing you a nice review.
Also caters to mobile phone users- There are billions of people on social media. Most of them use social media on their mobile phones. This allows you to increase your brand awareness to those that matter.
Helps boost brand reputation- When you market your products and engage with your customers virtually, you build up a brand reputation that gets you organic leads. This helps fence-sitters to favor your product when they need it.
Helps increase revenues- Digital marketing helps you open new avenues for leads. You might have had strong word-of-mouth marketing, with digital marketing you get leads from your own website, social media, and various other platforms. Gradually, this helps increase sales and revenues.
Helps you compete against anyone- There are so many cases where big brands have lost their number one position to minnows who were new in the market. Take Xiaomi for example. It launched only about 10 years ago and has now become the world’s largest smartphone seller, with 800 million smartphones shipped worldwide.
A few last words
Those who take digital marketing lightly are staring at their downfall, to put it bluntly. Even the likes of Apple and Samsung have had to invest heavily in digital marketing, as there are practically no niches without any bitter competition. If you want to survive in an increasingly competitive world, you have no choice but to invest in great digital marketing.