Every marketing channel that launches has turned out to be the cheap way for the business to gain audiences by advertising and organically too. When more brands and advertisers do the same by jumping on the trend it becomes expensive and more marketing channels can open up. So, every eCommerce business should find a balance between experimenting with new ones and optimizing existing channels. For instance, let’s all look at Facebook ads. They were cheap a few years ago, but for 2-3 years they have been expensive, mainly for the stores with a little average order value.
Now, being a trendy app, TikTok ads cost $20k per campaign. With time it becomes cheap where more brands can benefit from it. Within the time new platforms create a fresh approach to enhance the consumer journey and create modern touchpoints with that journey. This opens fresh opportunities for the brands to advertise, create content, and attract audiences. When new media comes up, new shopping habits emerge. So, brands that try to innovate themselves for these changes can win, the ones that don’t become outdated. Want to win in 2021, then here are the top e-commerce trends to watch out for.
1. Virtual shopping
Are your friends with popular BFFs in the market – AR & VR?. No, then you should think about them. The main drawback of purchasing online products is that consumers can’t try them. But, AR & VR made it possible for people to view what they are shopping for and even to try it on virtually. Industries like beauty, fashion, home decor are already making good benefits with this technology. Customers like to view what products they look to view in their special space before purchasing.
Over 600 million customers utilized AR on mobile devices where the number is going to hit $1 billion at the end of 2022. If you want your online store to display the products in a 3D model then you could simply install a Shopify app such as Zakeke or can utilize a web design & development agency for creating the pictures for your store.
2. The rise of Voice Commerce
People these days are reliant on voice assistants such as Alexa, Google Assistant and doing everything they need from voice assistants that include buying products online. What made these voice assistants essential in 2021 for e-commerce is that they are convenient and the growing accuracy of this technology made it popular. Even Amazon and Google are updating their virtual assistants to enable consumers to shop conveniently in their regional languages. It suddenly became vital for optimizing online e-commerce stores for voice search. One easy way to capture good organic traffic through voice search is optimizing top-level conversion funnel content to add answers to the usual customer queries around your market and products.
For instance, a quick voice search on the internet from a user who is looking for ‘how to keep me warm in winter’ leads them to read about solution-based articles. Finally in turn it results in the sale of the sweaters. Voice commerce is a very big no to ignore, make sure to take advantage of this digital trend. How? Let us tell you. Firstly optimize content that improves chances of getting displayed in the voice searches. Bring voice-based exploration on mobile apps and websites. Along with that make sure products are bought with a flow-through voice command.
3. Mobile Commerce is a need now
If you increase people’s trust with online shopping then they can buy your products easily using mobile devices.
At the end of 2021, mobile phones are expected to make over 73% of eCommerce sales. Also, 30% of the online shoppers are more likely to vacate carts if they discover your site isn’t mobile-friendly. Also, focus on enhancing the consumer experience for mobile users. Rather than that, spend time optimizing your platform. Here’s what you can do to make your eCommerce site for mobile devices:
- Check out your site for mobile-friendliness by utilizing Google Mobile-Friendly Test.
- Create a progressive web app for the online store. PWA’s load quicker than the site and access people to see pages that they browsed before without the internet.
- Execute accelerated mobile pages for customers who visit websites through smartphones.
- Make sure a smooth checkout process on the mobile devices then finds ways to streamline it more.
- Check if your website is easy to navigate on mobiles. See if you can find products on the mobile.
Anyway, the digital world changes quickly, like whole inclinations in marketing. It isn’t simple to follow trends with just your in-house team. But, eCommerce agency such as NOIR & BLANCO keep up with the updates constantly with trendy marketing tools. At Noir & Blanco, an expert team. of skilled Ecommerce experts deals with changing trends in the marketing techniques that make your e-commerce industry take benefit from the marketing agency’s skills to lead the market.