We all know what SEO is but what is technical SEO? Will it mix off the page and on-page factors?
Technical SEO related to every SEO activity excluding content optimization and link building. So in simple words, it fully covers the search engine that needs to develop crawling. These needs will change constantly and become tough to keep up with search engines, which gets more sophisticated daily.
So technical SEO is a place of constant refinement. Technical SEO should be optimised to add foundation which offers your links and content with the best marketing environment to shine without obstacles over search engine results.
It helps to improve the technical aspects of a site to maximise the ranking over search engines of its pages. It makes a site easier and quicker to understand and crawling for search engines are the main strength of technical optimization. It is part of on-page which concentrates on increasing elements of your site to active high ranking and the opposite of page SEO that is mostly about producing exposure for a site within other channels.
Why do You need To Optimise Your Websites Technically?
Goggle, bing and other search engines desire to offer their users with best results for their questions. So, Google robots will evaluate and crawl web pages on many factors. Few factors are even based upon user experience such as how fast can a page load. Further factors support search engine robots finding what your page is actually about.
Structured data does this amongst others. By developing technical aspects you support search engines, understand and crawl your website. If you can do this perfectly you will be rewarded with rich results and high rankings. It can work in another way too: if you make very crucial technical mistakes over your website they will cost you. You will not be the first one to block search engines from crawling your website by including trailing slash accidentally in your robot.txt files in the wrong place.
It’s just a myth you need to concentrate on technical details of a site to please search engines. Your site should be clear, easy and fast to use for your visitors. Making a powerful technical foundation frequently coincides with the best experience for search engines and users too.
Why Technical SEO Is Crucial?
You can get a better website with better content. What will happen if your technical SEO is totally messed up? You are not going to rank. A basic level search engine should be able to crawl, index, render and find the pages over your site. It’s just scratching the surface. If google performs index of your site content which doesn’t mean your job is finished. Because for the website to optimized fully for technical SEO your website pages should be mobile optimised, secured, fast loading, without any duplicate content and many otter things which go within technical optimization.
This doesn’t mean that your technical SEO should be perfect to rank. No, it doesn’t. How much easier you make it Google for accessing content the better chances you get to rank.
Best Technical SEO Strategies
Now you have an idea about Technical SEO, here are the best technical SEO strategies:
1. Reduce Site Load Time
If you ever visited a site which is taking too long to long? Did you stay for the site to load? Of course, we will back out of that page because we have another site to help us. You are not the only one who does this. More than 40% of users abandon the site due to the page slow loading where this number will increase within time. So site load time is very crucial for the following reasons:
- Users will never hesitate to leave your site if it loads slowly under three seconds over mobile and below 2 seconds over desktop.
- Even half part of the google ranking factor considers loading speed for its ranking factor.
- Is people leaving site and clicking back button that counts as maximisation of your website bounce rate where google utilises it as a ranking factor.
Maximises your site speed could be performed in many ways. Many culprits of slow speed are big pictures, rich files which make you sure too long for loading. Optimising and compression of these files and pictures improve your site load time. Browsing caching, deleting files and scripts, using CDNs and reduces HTTP requests weigh in rectifying this issue.
2. SSL Needs To Be Applied
You will hear SSL term a lot but you don’t know what it means. Do you know what it means exactly? Secure socket layer. It is a security protocol which is utilized to develop encrypted links within browser and web browser in their communication online. We utilise this when we buy from online or when we signed for something utilizing our personal details. These days maintaining a site is needed.
Google chrome has agreed to not secure movement so a site without a security certificate installed over their site is going to be marked as ” Not secure”. So visitors will find that they are about to enter into a risky environment so your site will lose ranking so your site will lose rank behind that site which is safe.
Install a security certificate over your site domain then migrate your site to HTTPS. After enabling SSL changes will take place in just 10-15 minutes but give 72 hours for a full switch over.
3. Avoid Duplicate Content
If your site has duplicate content, three or more pages will have the same content too which confuse Google to rank these pages. So, you don’t seem over search rankings and effective rate of your site traffic. You can take help from SEMRush site audit tool to achieve a list of these errors.
After finding which pages are duplicate then fix them. Here the solution is assured your page is different. Edit content and delete few of the duplicate pages and redirect them. If your pages need to have duplicate content then add rel=canonical link to any of them to allow search engines know which page you need to display in search results.
4. Leverage UGC
UGC is great especially on products, affiliate sites. Offering easy for your users to leave reviews is an effective way yet you are creating the most of the time powerful user produced comments. Most of your users review products over your pages which you think to limit the count of reviews visible for that services or products. You can choose UGC for including the uniqueness, category listing pages of content page.
5. Your Site Should Be Mobile Friendly
A responsive site design modifies automatically and it could be read and navigate easily over any device. Google is clear that having a responsive site known to be a significant ranking signal by Google algorithm.
Even the launch of Google mobile-first method for indexing content made the responsive site more vital than before. It makes sense to assure that your site is responsive and appears in the best format for tablet, smartphone and desktop users.
6. Search Engine Friendly URLs In Internal Site Search Site
Why you need to settle for search engine unfriendly URLs over internal site search pages. We have seen many instances of links praised to unfriendly, internal site search. Why should we spend time for creating external URLs to forget internal search URLs? Extra development will add a useful pattern to search result page URLs it leads to building a fully new content kind down the line.
7. Optimize And Create XML Sitemap
Sitemaps are needed for Google to discover and index your webpage. It is simple to make an XML sitemap you can produce it by free wordless plugins like Google XML sitemap and Yoast if you are a WordPress user. After making the site, by using Google search console submit it to Google.
- Login googles search console account.
- Navigate to sitemaps
- Where add new items
- Hit submit.
After your submitting your sitemap follow their XML sitemap practices:
- Your page will have no business in XML sitemap if it’s blocked in robot text.
- Gives great priority to quality pages in your sitemap.
- Utilise dynamic XML sitemaps, if you have a big site with more than 50,000 URLs.
8. Fix Those Site Error By weekly Technical SEO Site Audits
You should fix your on-page SEO problems by performing a technical SEO audit weekly if you think to rank higher consistently. There are many tools in the market which supports you in Moz, Ahrefs and SEMrush and more great tools. I heard that SEMrush mostly considers firm gold standards and provides a comprehensive glance of technical aspects of your site.
These tools will scan your site for warnings, errors, issues and offers suggestions to fix these troubles to develop the whole technical health of your site.
9. Add your Main Keywords In Picture Alt Text
Google never sees what is in the picture because it can’t. It utilizes metadata like picture file or alt text to define what is in that picture. Alt text is utilized in HTML code to define function and appearance of pictures over a page. Best Practices will be keeping it descriptive with enough utilisation of main keywords which you are targeting. Assure that you are not filling with keywords. Image optimization will improve the performance of your website over search engines.
What’s your favourite technical SEO strategy?