Thinking to be successful on social media then understanding the latest social media is needed. Thinking what success actually views for social me.dia marketing is the successful term. Social media has the ability to change your business now and in the future too. Let’s look at effective social media trends to look in 2020.
Influencers Marketing is such a big trend and not going anywhere soon. Here the major thing is to develop a clear influencer plan that is integrated with your whole marketing strategy and established within the influencer vetting process and offers a brief that outlines your company content guidelines and goals while giving access to micro-influencers to push the narrative to a path that feels authentic to your visitors.
Influencers who are authentic are more strong than power influencers where these authentic influencers share the content which they use and care on a regular basis. Small companies who are thinking about how these influencer marketing works to reach its goals had places to start. Search into industry events ambassadors or speakers to find who your specific audience is focusing and paying attention on industry events and on social media platforms.
2. Ephemeral Content
This is going to gain popularity more and available only for a short period of time then disappears later. Snap chat and Instagram stories comes under this category. These days people’s attention time periods are short where the way of consumer content changed too. So content Ephemeral like stories gained popularity they are mostly interactive, addictive and short where people can spend time by just scrolling within stories.
When marketers are aware of this trend they used to their advantage. According to.studies, over 64% of markers added Instagram stories into the marketing plan or strategy. Even another study proved that the brand posting a story for once in four days.
3. Technology Adoption
Social media is not new to technology yet it will see a new stage of technology like virtual reality and augmented reality where these platforms increases, demand from users will be more and interactivity experience maximise where technologies can make it happen. Let’s look at Facebook which is already taking steps in technology after the introduction of Horizon which is their social virtual reality world where they can play games, connect and explore.
Horizon is another level of social connection that can become the future of social media. Where VR is at an extreme stage we can’t talk for AR. AR filters are useful on many platforms like Instagram and snap chat. These were introduced to visual content enhancement that is shared on social media and popular.
4. Social Analytics
These days reporting on analytics metrics coming to the end on Facebook-owned platforms. Social analytics tools become more useful to the marketers where we report and analyze our social media failures and success. As the amount spent on social media like influencer programs, ads, organic programs maximizes the scrutiny of these investments by both C-suite and marketing leaders.
Where smart markets will invest in analytics and measurement continuously which go towards meaningful metrics and beyond standard analytical metrics that accurately align with high business and goals. Where the analytics side has never been useful to build your own true source for marketers and do their math based on quantifying outcomes and especially incremental measurement. So machine learning is evolving. These brands with perfect data are going to rise and place the infrastructure in place to perform that.
Deep metrics will be helpful to define how social media can influence costumers and local commerce behaviour. But social media accounts need to refresh their analytics to offers more transparency beyond the measurements.
5. Voice Strategy
Many people looking for information on the internet and trusting search engines where finding the information is changing on online. People utilising voice searches on their phones and voice assistants like Google Home, Echo to find information on the web. Even studies by comScores proved that 50% of searches are done within voice functions where a major part is performed without looking at a screen. So the market optimize content for mobile and web 2.0 which will need to start optimising content for voice search too.
6. TikTok Is A Trend
Tiktok achieved over 800 million active users monthly with a medium age of 16-24 and continues their raise. We don’t know it’s going to last or not yet its popularity brings useful insights into the future of social content, culture, collaboration. Social marketers need to focus on Tiktok while utilising these insights to get adopted their plans on establishing networks for future generations on social.
These are great to take your business ahead but having perfect strategy along with these trends makes a deadly combination to success.