Nowadays, more consumers like online shopping. Online business is growing at a very high rate. So, it’s very crucial to market the product’s right to drive more sales to reach the maximum audience.
And Google ads is the best option for that. Google Adwords advertising is an online advertising platform developed by Google, where advertisers pay. They pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Google AdWords concerned about the two factors:
- Increasing the conversion rate
- Reducing the cost per conversion
To avoid wasting your time and money, Google Ads is best for your long-term success.
In this article, we are going to review the smart tricks to drive eCommerce sales and maximize the reach with Google Adwords.
Tricks to Increase More Sales and Maximize the Reach with Google Adwords
Use Ad Extensions
The ad extension is a free add that is used for the campaign. You can take advantage of the ad extension.
Some of the best ad extensions for a Page per link campaign are site link, callout, and review extensions. These will let the user know what your website is all about, what people think about you, as well as it gives them an idea of what they can find on your website as a direct link. You might also opt for extensions that enable users to call or contact your business directly.
Create Gmail Sponsored Promotions
Gmail ads are shown at the top of the inbox. When you click the ads, it may expand into an email sized with videos and images. These formats can be developed into different forms to meet the advertising goals. When someone clicks on it, the ad will grow, and this is free.
Now, How to create Gmail sponsored ads?
Here are the steps:
- Firstly sign-in to Google ads account.
- Click campaigns on the page menu.
- Click on the plus button and select the new campaign.
- Select the type of goals you have like traffic, leads, or sales.
- Select the display campaign type.
- Choose the Gmail campaign and finish creating the campaign.
After creating, you can upload on google ads account.
Get Your Timing Right
Choosing the right time can increase the click-through rate significantly. Adjust your bids according to the demand of the business.
Do some research on consumer habits and identify the times when most people are online and do their shopping.
If you’re looking to sell the products on Google Shopping, it’s crucial to understand how to make the most of your ad and encourage online shoppers to purchase the products you sell.
Make sure you’ve got landing pages that are ready and waiting to close the deal.
Use Long-tail Keywords
To get the targeted audience, adding a long tail keyword is the best solution for that. Long-tail keywords mean less competition and a higher chance of conversion even if it seems not popular.
You can quickly get the long-tail keywords with the help of either Google’s autocomplete, or ahrefs or other keyword research tools. If you are looking for organic traffic, then you need to find out possible long tails. Add questions because questions are a great way of using long-tail keywords to your online search.
Create a Localized Landing Page
Google ads landing page is very useful to convince your customers to convert your product. The right use of the landing page at the right time creates more business opportunities. The relevant ad text always gets a high score and better ranking in the result.
If your business operates within a certain vicinity, you are surely making the most of localized landing pages to hit the right audience at the proper place.
For multi-location, divide each with the landing page and give a better experience to your visitor. Replicate the pages that may be dependent on location and optimize your copy to reflect this.
Adding the Right Title
If your user opens the website and you are offering what they are looking for, then you are creating the right ad.
But if the user is not getting the right content, then surely the user will click on the other advertisement. So adding the concise and relevant title makes a big difference in the search.
Bid on the Competitors Brand
Bidding on the competitor’s brand term can provide a significant boost to your online performance. Bidding on the branded queries help you to dominate your search engine result page. You can add the multiple links, which will increase the click-through and giving more research opportunities.
Add Customer Testimonials
Customer feedback is always the smart tactic of marketing. Your satisfied customers are a valuable asset to your online business.
Numerous satisfied customers are considered very influential. So add the enticing testimonials and review them. Add the testimonials on the landing pages, pricing pages, and even on the home pages.
These will help to increase the sales to create a favorable prescription of the brand. If you have an impressive list of satisfied clients, make sure your prospects know about it.
Creating Urgency Alerts
Sometimes visitors might leave your website without purchasing anything. By creating urgency, you can quickly compel the visitors to buy. You can approach them in different ways, like sending them alerts “Act Now, “Buy Now,” “Don’t Miss out,” or “Limited Offer,” etc.
They will grab their attention, and they try to reach your website.
Above, we have discussed the smart tricks on how to get more sales with the Google AdWords. With all the online competition, you don’t need a huge budget to be successful in e-commerce. Always try to give the best deals and discounts to entice your audience.
Hopefully, after following these tips, you’ll be able to generate unique traffic and boost sales.
If you have any queries, feel free to ask in the comment section.
Thank you for reading!!