SEO is one of the prominent key features in your ranking game. Therefore, having a strong SEO strategy is the key. The SWOT (Strength, weaknesses, opportunities, and threats in search) analysis for SEO makes your strategy much stronger than before. If you are unaware of it, then follow us down the article to know.
There is a never-ending list of on-site and off-site SEO tactics and strategies to perform based on an overwhelming amount of data for the marketers who consider the SEO initiative. Plus, for sustaining the development it is necessary to make judicious use of the limited resources. Thus, focus your attention on the items that can provide you with the biggest return on your investment of time and resources.
The trends of search engine optimization have continued to evolve over the course of time. Every business, company, or organisation are trying to be on the right side of a new algorithm or major search engine updates must keep up to date on the latest trends and evolutions to keep up with their potential impact.
Here, we have gathered the top seven SEO trends that are going to highly impact your business if not kept in pace with.
Mobile SEO is one of the most impactful trends going around in the market. The number of people doing a through their mobile phones is increasing day-by-day. It is necessary to understand that your desktop ranking won’t help your mobile ranking higher. Therefore, you need to work on both of them.
Leaving out or ignoring the local search listings is a foolish thing to do. The steady rise of zero-click searches where top search results provide answers via the SERP itself has made local SEO a crucial point. It is a wise move to build a solid backlink profile and set up a Google My Business account as a majority of the zero-click searches are local.
The development and improvisation of voice technology are going to make a big impact on the way we interact with search engines. The SEO landscape is going to see a huge change as the amount of conversation sampling increases day-by-day and as the AI develops to the point where we have answers to all the questions before we even have to ask them.
The primary goal is to make the interaction with search engines more efficient and voice search is doing the job well.
Intent Content crafted with the user in mind is one of the major trends in SEO that will definitely be in 2021 too. You must have it in order to make sure you rank well. We will continue to see websites using black hat SEO techniques lose traffic and rankings. For making this well implied you will be needed to do smart keyword research in order to develop content about topics people are searching for or are excited to read about. In addition to this, you will be also needed to study and keep an eye on our competitors’ content.
Your content needs to be centred around the interest of your buyer in order to ensure sales. Aside from any technical algorithm shifts, this is one of the important elements that you have under control.
Be there for your customers, and show them your care by addressing the specific problems they are having. In this race to outsmart the search engines don’t forget to focus on your buyers and ultimately your site will perform a lot better.
Video content has always been appealing and impactful in the SEO realm. YouTube is one of the biggest elements making an impact on SEO i.e., you need to involve video content in your SEO strategy.
These videos should voice the target keywords and be optimized for search. Plus, also embed a video with the same target keyword on your landing page.
Google’s SMITH Algorithm:
To understand the intents and purposes of longer, more in-depth pages with a high frequency of content Google has built up an algorithm known as BERT (Bidirectional Encoder Representations from Transformers).
This also makes it possible for you to showcase various topics on the same page rather than allotting different landing pages to different topics.