Lakshita Chadha Community Manager 9 Questions 37 Answers 2 Best Answers 899 Points View Profile 1 Lakshita Chadha Expert Asked: January 13, 2020In: Internet What Internet marketing trends can be expected for the future? 1 Not sure which digital marketing strategies are right for my business? internet marketinginternet marketing trendsmarketing trends Share Facebook Report 1 Answer Voted Oldest Recent Deepthi Gadhiraju Content Writer 16 Questions 16 Answers 2 Best Answers 1586 Points View Profile Deepthi Gadhiraju Expert Content Writer Added an answer on January 13, 2020 at 5:04 pm Digital Marketing has become a more revolutionary and ruthless scenery as for now and is definitely subjected to ceaseless success! It’s time to look back and accentuate the development. Digital Marketing is any marketing done through a medium of digital channels i.e. Internet, mobile phones or any other digital medium. Without any technology development, there could be no digital marketing development. So all this started with Ray Tomlinson (1971) who sent the first email which helped people all over the world to send and receive documents through different machines. In 1990, the companies had already started purchasing online techniques such as database marketing after which the Archies Search Engine was created for FTP sites. The term ‘Digital Marketing’ was started to create a buzz in the same field of marketing. 90’s also saw the debut of server/ client architecture and personal computers. In 2007, the marketing automation came into the scenario which helped companies segment customers, launch multichannel marketing campaigns. 2010 saw a sudden growth in the proliferation of devices capable of accessing digital media, with the development of social sites like Linkedin, facebook, twitter, youtube consumers became highly depended on the digital world. The arrival of digital marketing brought a huge change in the field of Traditional Marketing. With the fast changing technology, digital marketing is also changing its strategies. Some of the latest development includes segmentation, influencer marketing, online behavioral advertising, collaborative environment, data-driven advertising, remarketing, game advertising, the establishment of customer exclusivity etc. Digital Marketing has become From the late 90’s to till date Digital channels like Internet, mobile, social media, websites etc helps the customers to fulfill their needs by sitting at home..! The new generation is spending much of its time on the internet which has brought a huge change in the marketing system of people. Now people are more into online shopping rather than the offline one. Connecting with the customer at the right time when they want something is what marketing is all about. So Digital Marketing met its consumers on the platform where they spend more time that’s- Internet. It is all about digital advertising, email marketing, online brochures, online branding assets etc. 0 Reply Share Share Share on Facebook Share on Twitter Share on WhatsApp Sorry, you do not have a permission to answer to this question.