mounachalla 180 Questions 180 Answers 0 Best Answers 675 Points View Profile 1 mounachalla Expert Asked: November 25, 2019In: Software What are the benefits of SMS marketing? 1 SMS Marketing best otp sms service provider in indiabulk transactional sms service providerotp sms service providersms marketingtransactional bulk sms service provider Share Facebook Report 2 Answers Voted Oldest Recent heritagejumadesertcamp 0 Questions 4 Answers 0 Best Answers 40 Points View Profile heritagejumadesertcamp Beginner Added an answer on November 25, 2019 at 12:46 pm heritage juma desert camp Here are eight benefits of SMS marketing that will help strengthen your business: 1. High open rates SMS has the highest open rates when compared to phone calls or email marketing. 98% of the messages sent are opened which makes it one of the biggest benefits for businesses to choose this platform to reach customers. Email and Phone calls also have higher rate of spamming when compared to messages which are relatively very low. 2. High conversion rate Though with the high usage of messaging via apps, SMS still witnesses a high conversion rate. People are more inclined to visit your business and taken action on promotions, offers shared by businesses through SMS than via any other marketing platforms. Studies have shown increased conversion rates for marketing campaigns done via SMS than other platforms. 3. Inexpensive Cloud messaging platforms offered by Cloud telephony providers makes SMS marketing a very cost-effective option. Cloud telephony providers offer Bulk SMS options which allows businesses to reach out to thousands of customers in a very short time span. When compared to other forms of marketing like Billboards, television ads, mobile ads or via magazines, SMS marketing is more budget-friendly along with a larger audience reach. 4. Large reach With the increase in usage of smartphones, Statista reports that in 2018, 52.2% of all online traffic was generated through mobile phones worldwide when compared to 2017 which makes SMS marketing the choice of communication for many businesses. Receiving an SMS does not require internet connectivity, just a working phone is all. With the heightened usage of phones, SMS marketing is nothing less of a goldmine. Businesses can utilize the opportunity to reach customers right on their fingertips which gives them the advantage of reaching a larger target audience. 5. Instant delivery A good Cloud telephony provider has a strong network operator connections across the world. This network-operator relation can be of great use when businesses want to deliver time-bound OTPs. Kaleyra, a global leader in Cloud business communications, has strong network operation connections across 200+ countries worldwide. Messages triggered from Kaleyra’s platform are delivered in milliseconds. With such swift delivery of messages in seconds, businesses can reach customers in blink of an eye. 6. Campaign success visibility Building of advanced platform and making businesses reach audience through technologically sound platform has become the need of the hour. It gives businesses insights on their reach, plan their SMS marketing strategies and reach the right audience to garner more attention. Cloud telephony providers offer real-time data and detailed graphical analytics like number of messages delivered, time stamp, status of the message, whether the customer has read it, which browser was used to visit, geolocation and much more. Such data helps businesses in understanding who their target audience, how successful was the campaign, and what steps need to be taken for future campaigns to gain more audience. 7. Opt-in/Opt-out Though regulatory compliances are high in SMS marketing when compared to email marketing, messages still have an easy way out if the customer do not want to hear from business. Short code, Long code numbers provide customers of whether they want to Opt-in or Opt-out of messages. The response is instant and businesses can configure simple keywords for customers to respond easily according to their convenience. The simplicity which is present due to easy keyword entries increases customer satisfaction along with gaining customer loyalty that they have an exit route if they wish to stop receiving messages. 8. Flexible and reliable SMS offers limited space to convey their story for businesses. Businesses therefore need to use the 160-characters wisely to reach customers in an effective way which creates a lasting impression for users. It helps in brand recognition and provides flexibility in terms of different things that can be shared via messages. It could be to announce about an ongoing sale, provide discount coupons, offers, or inform customers about a new store that has opened nearby, send appointment reminders, order status for online shoppers and much more. 0 Reply Share Share Share on Facebook Share on Twitter Share on WhatsApp mounachalla 180 Questions 180 Answers 0 Best Answers 675 Points View Profile mounachalla Expert Added an answer on November 25, 2019 at 12:15 pm Do you know 90% of the recipients are likely to open an SMS after receiving it? It is because of the fact that people tend to have a look at their mobile after receiving a notification. Even if they don’t open the SMS, they will certainly look at the snippet of it. To start with, SMS marketing can help you to: 1) Increase brand loyalty 2) Drive engagement 3) Create top-of-mind-awareness Being an underutilized tool, SMS is the best tool that you can have in your arsenal to increase engagement and reach a wider audience. Here are some of the benefits that you must know: 1) Startling open rate 2) Reduced competition 3) Immediacy 4) Personalized communication 5) Easy to track metrics Want to grow your business with SMS marketing? Try the fully automated integrated sales and marketing tool Teleduce now! 0 Reply Share Share Share on Facebook Share on Twitter Share on WhatsApp Sorry, you do not have a permission to answer to this question.