Positioning and differentiating are both effective components of marketing which made business services and products different in the competitive market place. What about these two? Differentiating applied when defining the individual positioning while defining brand and products where both expressions represent ...
As consumers, we always want the best. Whether it’s an elaborate service, household product or a cup of perfectly brewed coffee, we always seek for the best. When you think of coffee shop names in Canada, there are many names ...
