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Lets kick-start off what digital marketing is, by going back to geniuses of our generation Robert E.Kahn and Vint Cerf and their invention of the internet in the 1950’s. We can now profusely quote the aphorism ‘the world is a small place’ without hesitation. Well, whoever quoted the term sure did foRead more
Lets kick-start off what digital marketing is, by going back to geniuses of our generation Robert E.Kahn and Vint Cerf and their invention of the internet in the 1950’s. We can now profusely quote the aphorism ‘the world is a small place’ without hesitation.
Well, whoever quoted the term sure did foresee the future as did Nostradamus’s prediction of 9/11 some hundred years ago as he did many other major events i.e, only if you are a fan of coincidence or should we just call it, manifested providence.
Of course by the world getting smaller we don’t mean as the size of a chocolate in a child’s hand. Unless .. it is the inland of the Bahamas getting smaller only because it is being swallowed by the increasing sea level.
I’m sure people growing up in a small town or city are familiar with, like meeting people you are not acquainted with down the same lane every day just as every entrepreneur is with digital marketing.
By the early 2000’s, the term digital marketing has become oh… all too familiar but no harm in elucidating what digital marketing is again, right? Digital marketing in simple words is the marketing of products or services using digital technology mainly the internet, through the ubiquitous growing devices such as mobile phones, laptops, tablets and so on.
Human beings are continuously growing, growing too fast, in fact, that time is of the essence to everything. It is not unusual that we see mothers complaining as to how they fail to see their children grow- up right before their eyes just as digital marketing is before the world.
In contemplation, we are sometimes made to realize that, the world hasn’t much changed. Let us elaborate on this a little longer, the emancipation proclamation of slaves in 1863 by Abraham Lincoln was seen as one of the greatest services to humanity, does that mean Cyrus the Great of Persia who issued the first-ever decree on human rights are oblivious?
The point here is to emphasize the permanence of everyday life, our deeds, our work or even say fashion for that matter; it is just the way of how we perceive things and how things are emanated in a different light. We are all slaves to our conscience.
We don’t toil in the heat for survival because of advancements such as digital marketing unless you are a farmer or a manual worker but with time we toil at our workplace, the spade and the satchel being replaced by computers and paper works.
Now coming back to my term of the world not being changed, in regards to digital marketing.
Marketing has always existed un-digitally since the beginning of time, the best example being the barter system, where you communicate, expostulate and announce to other traders on goods you have for exchange with the ones you need sans monetarily.
The same is for digital marketing, here you bring the market into the palm of your hand with the advancement of mankind, the announcers and traveling- traders being replaced by SEO and SEM. People in the digital marketing business are pretty much familiar with the term ‘digital marketing’ by now.
SEO helps in optimizing your website to get better rankings in the search results while the SEO or the search engine marketing involves other methods that can get you more search engine visitors like PPC advertising.
So remember, the next time you are working, blogging or watching a video and the ‘annoying’ ad pops up, be thankful for digital marketing as it must be massively vital to someone who might have been searching for it, for an unsaid amount of time.
Digital marketing is a promotion or marketing of goods or services through digital technologies or over the internet, it also includes the mobile phone, display marketing, and other digital channels such as social media, search engines, email and website to connect with the customers. Today, the intRead more
Digital marketing is a promotion or marketing of goods or services through digital technologies or over the internet, it also includes the mobile phone, display marketing, and other digital channels such as social media, search engines, email and website to connect with the customers.
Today, the internet is accessible to a large number of people and number is constantly increasing day-by-day. The way of shopping has changed; people prefer to shop online so offline marketing is not as effective as it used to be. Marketing is connecting with the customers at the right place and right time. Today, the internet is where people spend their most of the time.
Search Engine Optimization is a process of optimizing the website to appear on the top of the search engine pages and increasing the organic traffic to the website.
Content marketing is marketing based on creating and publishing high-quality content for the target audience over the internet. The main purpose of content marketing is traffic growth, brand awareness, lead generation, customer’s attention, and increasing online sales. The several channels used as content marketing are whitepapers, Ebooks, Blog posts, infographic, and online brochures.
Social media marketing is an internet marketing that uses social media platforms to promote a business. SMM is creating and promoting the tailored content in order to gain website traffic, user’s attention, brand awareness and generate leads for the business through social media platforms. The channels used for social media marketing are Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat.
Pay-per-click is an internet marketing in which advertisers display ads of their goods and services when a user enters the relevant query in the search engines and each time the ad is clicked, an advertiser pays to the publisher. It is one of the ways of buying visits to the website, rather than earning those visits organically.
One such PPC is Google AdWords, which permits to pay a price “per-click” for the top ranking of the website on Google’s search engine result pages. Other channels where you can use Pay-per-click are promoted tweets by Twitter, sponsored messages on LinkedIn, paid ads on Facebook, etc.
Affiliate marketing is a performance-based marketing where you earn a commission for promoting someone else’s goods and services. This is an online sales tactic to increase sales by allowing other people to target the same audience and receive a commission by recommending the products to others.
Marketing automation is a software platform designed for marketing organization or department that allows them to target customers and send automated marketing messages on multiple channels such as text messages, email, website, social media, etc.
This is generally used by marketing organizations and departments to automate repetitive tasks and remove the staff workload and increase other marketing efficiencies. Marketing automation includes social media post scheduling, email newsletter, contact list updating, campaign tracking and reporting, and, lead-nurturing workflows.
Email marketing is an act of sending commercial electronic messages to the targeted audience using email. Generally, emails are often sent to advertise, promote content, events, and discount and also to direct people to the website. The main purpose of these emails is to build trust, loyalty and brand awareness. Emails can also be sent to purchase current customer database or a lead list.
The types of emails sent in email marketing include customer welcome emails, blog subscription email, follow up emails to website visitors, holiday promotion, etc.
Online PR is an effective way to market the business and brand to the target audience. It is similar to traditional PR but it is done over the internet. Online PR is achieved through blogs, SEO, relevant websites, and social media. It is also used to promote new products and services, events and newsworthy stories. The channels used to maximize online PR are engaging comments on personal website or blog, engaging online reviews of the company, and, report outreach using social media.
Inbound marketing is a process of attracting customers via content marketing. It is the most effective way to convert a stranger into customer and promoter of the business.
Digital marketing is an ever changing industry. Trends keep changing with algorithm changes in Google and Facebook and introduction of new and emerging platforms
Future dream town isn't going to be dreamy without some flaws. Smart cities mostly carbon-neutral because electronics like computer regulates its high energy use perfectly. You are not going to hear honks in traffic because sensors capture data on traffic and lead driver to optimal area. Police canRead more
Future dream town isn’t going to be dreamy without some flaws. Smart cities mostly carbon-neutral because electronics like computer regulates its high energy use perfectly. You are not going to hear honks in traffic because sensors capture data on traffic and lead driver to optimal area. Police can also arrest criminal by simple alert message sent by sensors.
End of 2050 66% of the world’s populations is going to live in these megacities. Cybersecurity can be the biggest challenge for these smart cities. It is a prerequisite for all cities which are in the plan of development or in development may be existence.
Which means that 9 yards of security are perfectly excited and through. Everything from backup plans, cloud management even reaction plans. Residents in these cities should adopt these complexities and requirements of this new cybersecurity landscape. Let’s see what we are going to be served up with.
Internet of things is going to be the main drawback of these cities. Technology can seem like being in heaven but is danger. When these IoT starts to interact with everything in day to day life heavy financial transactions and personal data will be passed through the internet. Professional says that it can be a goldmine and threat of raising new hackers. All we have to do is to wait and see how a person can easily be hacked in new ways.
Now itself we are so concerned to give our personal data to even our families because “Trust no one ” policy. Finally, we give them under safety policy and knowing that they will keep our secrets well-protected. But in these cities, your personal and private data will be accessible to governments, family, everyone which includes hackers.
These cities give fear to people of being controlled by superiority at every path. No joke but people can even start to fear of watching on the internet can lead to mental diseases. As digital citizens, we are going to be watched at every activity and location. Privacy and security can disappear.
Beginning of time consumer needs is lifted. Truth of agility is it is not agile but everything turns around agility. Cyber Security should evolve every day that will bring business come to a grip with. Security should be checked from developed stages and monitor them time to time on daily. Checking once and working for a business with false alarm can’t do a trick. Because agility going to help from cyber threats.
People say what they thought and what they heard they even add some spice to the things they see. But the experts say that we are not going to be hacked or fully controlled as shown in movies. The fear we are facing is nothing but fear of getting adapted to the new environment. Secured smart cities can only speak the answer to everything.
Our Indian dairy businesses or any country dairy industries had gone through a lot in the business. Unsatisfactory quality of the commodities, mismatching of demand and the supply, heavy waiting times, misbehaviours of shopkeepers with poor delivering servicers, SCM streamlining process in increasedRead more
Our Indian dairy businesses or any country dairy industries had gone through a lot in the business. Unsatisfactory quality of the commodities, mismatching of demand and the supply, heavy waiting times, misbehaviours of shopkeepers with poor delivering servicers, SCM streamlining process in increased operational efficiency which produced pilferages with decreasing of transit loses. Not only this malpractice, corruption in measures and weight can also create a major disadvantage to the dairy business people.
Technology these days improving at every sector to make efficient growth in every business. In the same way, the dairy business is also climbing heavy profits with the help of technology. By improving the supply management of dairy industry people can clearly understand what happens when milk is taken from cow’s udder to the people’s mouth.
Perfect solutions to all operational challenges such as in development, design, production operations, understanding the production process and procurement. Many building utilities and plant performance with site management and production site management can be clearly get Increased by enabling the team. So that the members at any level of work can work with new and high confidence with good efficiency.
Enable IT solutions making it easy for digitisation to cover entire enterprise productions into one hub. It turns the most complex area to smooth integration. Finding a new way to do business with staff committee and the integration of IT. They are many best ways of these interfering technology with dairy supply management. Few of them are:
Challenges faced by them are horrible as we discussed above as storing the milk and trading them also became a huge challenge. Lack of milk storage in cold facilities became less. So, as the gap between the cold chain and transport facilities started increasing.
But now everything is changing with the blessing of technology. Milk is milk from cows through robotic hands transferred to pipes which is previously connected to the cooling storage area. That where the process of cold chain system started. Where in the cold tank the temperature kept below 40 degrees Fahrenheit but not more than two days.
Tanker trucks will arrive transport theses milk to a dairy processor. The place where the milk is tested where it is free from bacteria and perfectly chilled. Milk is definitely the tasted and an important food so if any milk is failed in the test they will discard it immediately.
Then in the dairy processor itself, the milk is pasteurized, packed and homogenized and shipped to retailers through refrigerated trucks. After the milk is left the farm is stored in the shelves for almost two days. Some milk products such as cheese take much time. Milk possesses high spoilage issues so the resilience is maintained by the supply chain to eliminate some sort of storage disruption and transportation.
Nothing can be in good stage without bad things. As in way 80,000 pounds, weighted trucks can also raise problems for some primetime transportation force the trucks to avoid plants when plants are less than full because trucks reach the current limit of weight before they reach their capacity.
Cows natural production is mostly a balancing act. Because they it jumps from 10 to 15 in spring seasons. If dairy wants to have products they need to handle the peak months but the problem raised when they have unused production from other months.
Supply chain is a complex matter but not with technology. They were trying to transfer milk into cheese than into different flavours to decrease wastage of milk and malpractice from smallholders Stellapps, Trinetra wireless is known as the best Indian supply chain management.
They said that the coming years is going to the rise of cost-efficient, cold boxes,energy-efficient and phases changing material pads. And other cooling technologies like Warehouse India and Tessol are writing new technologies and marking as best cooling technology from India.
Customers also track their origin of products from farm to retailers through blockchain technology. By simply adding the QR code of their packaged milk products can let them know every history. Recently Kerala taking care of deceased cows pregnant cows providing proper health care to them.
Dental Care In Velachery is the best dental clinic in Chennai, providing a range of services like teeth alignment and laser dentistry.
Best Web Search Engines in 2020 Search engines are kind of part of our life. People looking for their questions in these search engines. It can be shopping or looking for the nearest movie theatres search engine is a good advantage. Look at some popular search engines to search your queries 1. GooglRead more
Search engines are kind of part of our life. People looking for their questions in these search engines. It can be shopping or looking for the nearest movie theatres search engine is a good advantage. Look at some popular search engines to search your queries
Without thinking much Google Is known as best search engines globally. With More than 75% of the market share it stands on top of the search list. This is a standard search engine which was created in 1996 as a research project by Larry Page and Sergey Brin.
They even Sold their website for $750,000 in 1999 to Excite after the offer was rejected. Even their patent company Alphabet worth about $650 billion. They even provide search results for other engines like Ask.com.
Things To Look
It is definitely massive one in the business. But people need to organise search because paid searches can be expensive. They are moving searchers away from clicking websites and fulfilling users needs via snippets, reducing organic results, increasing paid results.
This site is founded in 2000 which is a very popular one in China with more than 82% of market share in which google has only 0.61% and 0.37% for Bing. Baidu making more investments in setting the structure and Artificial Learning.so it can have competitive benefits.
Their access is huge but it only gives access to one market. It can be tough to get the Chinese market because their verbiage, visuals are tough and even Google Translate is not going to help you to get consumers.
This site replaced MSN search in 2009 as Microsoft’s answer for Google. They crossed over 10% with just 8.4% and powered Yahoo search. In 2016 it rises to 28.1% and added AOL which they provide search for, which made them the latest and real data from Microsoft and they announced that they have 33% of U.S searches. It even creates a gateway for advertisements with Google and adding tons of tools for their Ads.
It doesn’t have much market share like Google but has a good opinion in countries like U.K and U.S. Their algorithms are not sophisticated like Google which make them optimize and understand. There are less SEO because of low traffic
This site is created by two Russian developers and their site is patented in 1990 under Arkadia company. Their domain name is Yandex.ru which is launched in 1997. They made $1.3 billion in New York Stock Exchange in 2011. It has more than half of the visitors from Russia.
This has less traffic but the competition is low compared to both paid and organically. It is simple to optimize and access because of their algorithms are less sophisticated than Google. But they have many elements which can make tough for outside visitors.
Yahoo is also another big site but can’t compete with Google but can compete with Bing. But the recently netmarketshare.com announced that yahoo has a 6.58% market share. They even have a yahoo search app which helps you to search it anywhere.
But as their recent acknowledgement of their leader’s user passwords ane details are being hacked last year.
AOL.com is a popular one in the list. This site handout CD’s which you loaded on PC to install modern software. Even their market share Is 0.59%. AOL is bought for $4 billion by Verizon communications. It is named as AOL inc in 2009 and as American online.
It is a world mass media company and most popular in New York. It is even a good name for advertisements. It even provides services as AOL mail, AOL advertising and AOL platform.
It is created and launched in 1995 and known as Ask Jeeves. Their searching works similarly on a similar basis. Key concept was based on answer web format and a simple format. It is mostly an answer and question community where users can get answers for their questions easily. Ask.com takes huge archive data to answer.
But with the dependency levels of archive data and the contribution of user can affect the results and it will not be the same as other search engines.
Every search engine in this list helps to give you a good answer. Looking to promote business then choose the right pick for your company.
Best place near Bangalore for New year 2020 celebration are:- Hoot Cafe And Brewery NYE Party The Charcoal Cafe & Barbeque New Year Camping Under The Stars Royal Orchid Hotel Hard Rock Cafe No Limmits Lounge And Club Vivanta By Taj Gokarna Beach New Year Celebration
The city Surabaya is one of the most important parts of the historically and there are interesting attractions that makes it spending sometime there . Best Things to visit in Surabaya are:- The House of Sampoerna Surabaya-Madura Bridge Suroboyo carnival park Al Akbar Mosque Surabaya Town Square PakuRead more
The city Surabaya is one of the most important parts of the historically and there are interesting attractions that makes it spending sometime there .
Best Things to visit in Surabaya are:-
How to use henna hair color STEP 1: YOUR HAIR SHOULD BE CLEAN STEP 2: MIX THE HENNA: STEP 3: WEAR OLD /Unwanted SHIRT STEP 4: BRUSH YOUR HAIR AND MAKE THE PARTITIONS STEP 5: APPLY VASELINE AND WEAR GLOVES STEP 7: WRAP YOUR HAIR STEP 8: SET THE STOP-WATCH STEP 9: WASH YOUR HAIR
STEP 1: YOUR HAIR SHOULD BE CLEAN
STEP 2: MIX THE HENNA:
STEP 3: WEAR OLD /Unwanted SHIRT
STEP 4: BRUSH YOUR HAIR AND MAKE THE PARTITIONS
STEP 5: APPLY VASELINE AND WEAR GLOVES
STEP 7: WRAP YOUR HAIR
STEP 8: SET THE STOP-WATCH
STEP 9: WASH YOUR HAIR
Yoga is also said to be a way of life and when practised gives all-round benefits. Meditation is a part of yoga, which deals with mental relaxation and concentration. Here, attention is focused on thoughts and breath. Being aware of breathing automatically controls the thought process and thus relaxRead more
Yoga is also said to be a way of life and when practised gives all-round benefits. Meditation is a part of yoga, which deals with mental relaxation and concentration.
Here, attention is focused on thoughts and breath. Being aware of breathing automatically controls the thought process and thus relaxes mind completely.