In the evolving digital marketing landscape, it is tough to determine what actually works and what doesn’t.
But, a poorly executed digital marketing plan and misinformation make it tough to implement the best digital marketing plan which interacts with your consumers, enhances your business awareness, which includes money to the bottom line.
If you are starting out with the best digital marketing plan this 2021 we curated a list of the 5 popular brands which executed the best dynamic digital marketing strategy which made them popular today. So let’s have a look and get inspired.
1. Dollar Shave Club
Shaving is actually a boring routine but Dollar shave club made it popular. How? Let’s see.
As of today, DSC has more than a million subscribers, where they shook their popularity. Wanna look at the ad have a look here.
This video has been viewed over 24 million times, which is acquired by Unilever. They continuously generated cheeky content such as “Is It really bad if it Plucks my Nose Hairs with Fingers?” These guys know to get a deal done.
Lesson to learn;
Have fun, don’t be afraid to show fun content. You can have your social engagement silly, light-heartedly. If consumers love it you won your game.
Airbnb surely changed the way we travel. Before their owner could not pay their rents now it has more than 100 million users with 2.3 million listings and a valuation of $31 billion as of 2017.
Their digital marketing strategy relies on user-produced pictures and videos over Facebook, Twitter and Instagram to highlight the properties and cities, how-to posts and videos stored at owners, and best city guides. Their Instagram campaign paired with humor and images of unique travel locations across the world, that made it a place to visit for travel.
Lesson to learn;
Design demand for your service by discovering a niche similar to your brand which is interesting. For instance, Airbnb is a hotel business, so content for Airbnb is similar to travel sites worldwide.
Fashion brands Influenced by the coronavirus pandemic, yet Boohoo Group has been the best one to thrive. Their sales were up 45% at the end of 2020 May.
The main factor of its success is its social media plan which is always the main part of its success, by influencer endorsements that allowed Boohoo to aim and interact with young audiences over Instagram in particular.
Lesson To Learn:
Cleverly interact with your consumers with pop-culture-fuelled content, fun and relatable. And delivered it by friendly and also laid back tone of voice. Here the potential factor of their success is their content that is always related to current trends. Where their recent #BoohooInTheHouse became a huge hit during the lockdown.
Which is why Boohoo is known to stay relevant over social media, and not care about much..
KFC is known to make winning content, which is the best social strategy. They know how to respond perfectly on different social media platforms – certainly in the PR crisis face. In 2018, KFC responded to their now infamous chicken shortage, which happened while KFC changed to a new supplier and was unable to reach their demand.
Rather than blaming KFC made it humorous. So they released “find my chicken” not over Twitter, to make consumers reach their nearest stocked KFC branch.
Lesson to learn:
KFC always tries to make their content super humorous. They accept their mistakes and criticism and turn them to humour to attract people. So, accept your blame and negativity In a boss way.
These years Nike displayed that it is understanding the mood of the public, simultaneously satisfying its huge aim of inspiring people with sport power.
Their recent ‘Play for the World’ campaign that is launched within Nike’s social media channels, made people know about the social distancing importance during the coronavirus pandemic. They featured both members of the public and influencers, where this campaign was made for reinforcing the notion of togetherness.
Lesson to learn:
Nike always wanted to be at the forefront of any conversation. They even raise their voices against social issues in society even knowing that it can harm their brand value. So think to be first than others and raise your voice regarding social issues without any fear.