Instagram is turned out to be the best and popular social media platform among other networks across the world. An Instagram marketing plan is an indispensable tool for marketing your company which likes to get the most out the marketing on social media. Who does not want to use Instagram for their marketing strategy? I mean as per new statistics, Instagram has more than 1 billion active users monthly which could grow within time. So if your company doesn’t have any company account over Instagram you are surely missing out biggest numbers of revenue over your table. Which can be stolen by your competitors in your certain industry.
So, including an Instagram marketing strategy for your digital marketing strategy is needed. There are many brands out there that needs exposure so they did it with a perfect Instagram marketing strategy you can easily reach your target audience and even could start much more business with honest social values. Even if you see at those stats, you could notice that more than 50% of the Instagram users are mostly millennials.
Although, Instagram handled to get high and useful demographics which your company could tap into. So as a company owner, you could have direct access to more people who like to communicate with perfect brands you could have access to more people who are likely to communicate with perfect brands to purchase something from them. To serve honest these Instagram visitors it is required to concentrate on developing a strong foundation.
So you are needed to move than just average Instagram users. If you are thinking that posting high-quality pictures gives success at Instagram marketing you need to think about it again. So, the thing which sets you to get away from your competition makes you unique and strengthens your hand to your business identity. Having an Instagram strategy helps you in designing and achieving all the goals.
Tips to Improve Your Instagram Marketing Strategy
Designing an Instagram marketing strategy begins with finding your certain audience then moving towards more steps like understanding your account and its features. It is a method which gets refined if you begin executing them all. Let’s look at how you can design an impeccable Instagram marketing strategy and make sure your business is performing things uniquely than rest. Because the more unique you are the more people will be impacted by your approach. Let’s start.
1. Create an Instagram Business Account
If are thinking to skip this point and thinking to utilize your accounts for selling products you need to look at this point to know why an Instagram business account is needed for you.
A business account will give great access to many features which you can not utilize with your account which includes:
A. Instagram Shopping
Instagram shopping gives you great access to sell your products from your stories and posts which you can’t do with your accounts. It is even simple for setting your shoppable Instagram stories and posts. Do you know that more than 130 million Instagram users click these shopping posts monthly?
B. Instagram Ads
Best way to get content before your targeted audience is running your Instagram ads. Two million companies are utilizing these Instagram ads. If you determined the target visitors you could utilizing these details for targeting these add depending over:
- Your audience interests like the apps hard by your followers.
- Your audience location like their city, state, and country.
- Your audience demographics such as language, gender, and age.
- Your audience on and off behavior
You could upload personalized people you have present relation with and utilize these to match lookalike consumers. Advertise over Instagram stories and feed
C. Use Instagram Analytics
No matter how best your business is you could be the best always. Where the better way to develop your outcomes is to know from your previous results. It is the best method for doing it to examine all the details that are available over Instagram insights.
Those calls to action and contact details are needed to for your profile. You need to have a set of advantages for content creatures and influencers.
2. Optimize Your Profile
Setting your profile over Instagram is an easy and straightforward process. Before creating Instagram content ensure that you are ticking every box to tune your Instagram marketing.
A. Decide On Brand Creatives
Bio and Hashtags are very easy for overlooking, hashtags and bio are very integral for your Instagram marketing strategy. Mainly bios and hashtags are needed. The main method for developing a hashtag doesn’t need to be a very tough task.
For instance, many Hashtags are slight variations or brand names over a business name.
#SkechersStyle #Nykaabeauty #Oerothins #stayWrogn
Here you can see that brands like wrongn, Nykaa, Oeros user their brand name for their products. Here the main goal for hashtags that these can motivate followers for tagging your business and able you for doing the same. These hashtags serve as a call to action to motivating your consumer stories and pictures.
Get down with the explore tab and find popular posts and hashtags they used. If you have a hashtag in your mind utilize this page for discovering related hashtags. Use these hashtags for your promotions, campaigns, and also inspire consumers for using them. Many companies utilize 2.5 hashtags fur every post. Aim to utilize just 1-5 hashtags. People could get distracted with more hashtags and don’t read them.
Your bio needs to be restricted to 150 characters. Bio is the primary impression with your potential consumers which represents a chance for highlighting the purpose of your business and indicates consumers for taking actions. It is the place to funnel Instagram traffic to your website. Where you need to involve these following things:
- Hashtags are related to your company.
- Call to actions
- Trackable link for controlling your Instagram traffic behaviors.
C. Best Profile Picture
As per Instagram, Instagram profile pictures need to confuse in 110×110 pixels. High resolution, minimalist, and sleek is the way to go. There are many social media editing tools out there to help you in designing a minimalist logo.
3. Create the Best Content Strategy
Content is always the heart of every business where Instagram is no exception in it. Where 95 million videos and images are shared over the platform daily where over 500 million people are opening Instagram daily where content is surely a club.
Even one suggested to people that content is a vital part of the strategy. But most people don’t know what to post about. Before getting to all the thinking about visual style it is best to get a clear vision for the kind of content you put out. Few brands such as Nike display their running equipment and trainers and the whole focus term for their content. Where there are other brands that display culture and community.
Many business content strategy is not just posting quality content consistently they also need to targets people to developing their basic while connects over their own basis with their community members. Most brands trust one to one connections and interactions.
Which is why Nike created a special tag which is
“#justdoit“. Where athletes used to share their success stories. They recently launched another hashtag “ #youcantstopus“ after the huge success of their #justdoit tag. What do you learn from this? These story taglines made Nike communities show athletes stories and the troubles they faced while pursuing their dreams. Instagram is the best medium for short type content where there is a chance for posting relevant content. So, people could respond to passionate stories.
So these strategies vary from brands to brands. It is needed to create content that merged with your goals and audience which begin with determining content pillars. Your strategy depends on the solid content pillars. Each company needs to have wealth of excellent content for sharing on its Instagram. Either it could be your employee’s stores, product-led,culture-based there are many subjects and chances for your pictures and videos.
Here are examples of content pillars:
- Product showcase and demos
- Behind the scenes
- Consumer stories
- User produced content
- Light-hearted and fun content
- Culture focused
- Team members takeovers
- Know your team
- Text-based and Quotes
- Instructional posts
Let’s take an example of Ellen DeGeneres and Saturday Night Live or Jimmy Fallon Instagram accounts. These are the accounts which take their audience to the behind the scenes where they share exclusive videos. I always check on their Instagram to see a fun-filled video or picture from the SNL stars or to see a sneak peek towards those behind the cameras. That how it works.
4. Utilize Instagram Stories
If you are looking to produce interest or sale these Instagram stores will help you. This feature is very unique from normal Instagram posts cause they appear in the slideshow. They just live for 24 hours where these stories could store on your device and can be used later. If the user clicks over your picture pop-up windows displayed where they see your story. The advantages of these are endless. The businesses utilize these stories to shoot the behind the scenes which may not be as ultra quality as normal posts. You don’t need to think much about posting content which aligns with the aesthetic of your page or brand in terms of stories.
Instagram experimented with unique kinds of story features like short videos, live, rewind, and pictures. Use Canvas for designing videos and pictures for stories. GIF-like pictures play on a loop. Tag other accounts in your stories that is best for collaborating with other influencers and brands. Text, stickers, face filters make it simple for creating and editing eye-catching visuals. You can add unlimited stories. Live videos are also a vital part of your marketing strategy if you use it perfectly.
5. Create Product Teasers to Create an Urge in People
If you could vend more products by posting product teasers. Don’t be too pushy. Product teasers are the best way to talk about products and enhance excitement without even putting much effort. Normally the brand provides a 70% discount by showing pictures of a few items which are ready to purchase. These kinds of posts receive more eyes. This kind of ad works best because of the people with the product picture and discount for downloading the app.
These easily works with any industry. Starbucks also teases the people by declaring seasonal drinks by the best imagery without forcing people to purchase them. When you tease people for purchasing and you haven’t pushed them for buying they could buy something. Just post product picture gently which supports design sponsored ads.
6. Determine Your Audience
A little research will make you know about your people. Do you know that your targeted audience use Instagram? It is better to know that more than 68% of Instagram users are females where most of them are under 30. Carry market research about your certain demographics is needed before you put out content. Define gender, location, age, interests. So you could be assured you are we going towards targeted people. You can also find behaviors like:
- Kind of hashtags they use
- Locations they hang out
- Brands they are interested in
- Who are they following on Instagram?
7. Design Content Calendar
You know now what you are posting so know when and how you like to post them. So you don’t get confused at the last minute. Design and editorial calendar for planning and organizing feed for upcoming holidays and events. So manage your calendar make you posy post consistently which is vital than designing a reliable relationship. Instagram calendar favored accounts who posts twice daily than people who posted 6 times a day over Monday and not on other days. You can look when your followers are active in the week so connects your business account by using many Instagram free tools.
To Sum Up
There you go a blog for developing the best and effective marketing strategy which just fits perfectly for 2021 and fur more years. Instagram became everyone’s favorite social media platform which drives the best engagement within customers and brands. But I am all excited to view where Instagram would take us in the future. What do you think?