Let’s start by talking about what a LinkedIn profile really is. LinkedIn is an American organization that provide employment orientated services that works using websites. It allows employers to post job openings and people who are looking for jobs can post their CVs for employers. Since December 2016 it has been successful and has gained over 760 million members over this time.
Now how would you know whether your profile is working or not? The most important thing is that your profile needs to look professional. Otherwise employers won’t even consider you as a candidate for their job openings.
There are several indicators of a professional profile. Here are some of the features of a professional website:
- A professional profile picture that is relevant to the position and industry.
- A headline that is different from a standard one.
- Customized cover photo. Clearly, if someone has changed a standard banner – some efforts were put into the design and customization.
- A well-written summary that tells a story.
- Experience section linked with the actual company page.
- Endorsements in your skill section. If you have dozens of them over there – it clearly shows that you’ve spent some time on LinkedIn and engaged with prospects.
- Recommendations. One of the most important parts. Make sure you have at least a few of them. This is something that is hard to fake and clearly talks a lot about your credibility.
Here are some of the things that the best LinkedIn profiles always have:
- They are very clear: In simpler words their summary clearly states their bio, who they are and all the rest of the things. For example their summary say that they’re a n accountant so the vast majority of their profile should relate to their ability of being an account and all the achievements they have in the field. Otherwise employers often get distracted and miss the main point of the summary.
- Target audience: The focus in towards one main target, telling their most important viewer their worth. Using all the features in a LinkedIn profile to share relevant information to capture the attention of the targeted audience.
- Keep details minimum: LinkedIn profiles should be short and precise; they should have just the right amount of information which means not too short that it misses important points and not too long that it gets boring.
- Headshot: A professional picture should be present in a LinkedIn profile, It should be decent enough to be called as professional and not too fancy to be called a Hollywood headshot.
- Be unique: Most people just become creative with their profiles and it has helped them a lot. For example using a live from a movie in your summary that relates to your profile and profession.
- Make sure your profile is 100% complete and a 100% true. Employers usually prefer viewing profiles which have more than enough information for them to assess.
There are a lot of professional LinkedIn profile writers in UK. They will cover all your professional background and organize it in a very acceptable way. They increase your chances of finding jobs by using key words in your profile’s summary that most organizations are looking for, so you have a greater chance of getting shortlisted.