Do you know that there is a way to increase sales without any money, PPC ads or anything which doesn’tes needs rebuilding websites and money?
Introducing you the product description which is a way to invest little to get hige benefits. This process can be a mind-numbing feature on your product page.
Let’s see effective was to write a product description to make consumers click the buy button.
1. Look At Product Benefits
So as a company owner it is normally to show your extraordinary features about your products or services. You love to share all your qualities of the products. But as a customer myself I don’t look at every feature of the products I am only excited to find how it’s going to benefit me.
So a product features states technical info but a product benefits tell how your product can benefit their life. For an instance product description in sunscreen lotion is weight, chemicals. Product benefits include restricting allergies, quickly absorbing formula. Before addressing them just decide what are the benefits and features of your product. Then think if your product reduces or increase the pain point.
2. Be Natural
So after writing description just read. How good does it feel? Moreover, does it look conversation you will have with family or friends? If it’s not being in the natural tone to it. Because it helps consumers interact with your brand every companies have started using this strategy to sound their words more natural rather than a robot.
So use this consistency in your time to match your brands honest with consumers and maintain your e-commerce brands more recognisable than tons of others in the market.
3. Buyers Personas
This is needed as an object for every business owner. Because if you have no idea who’s buying your product then you don’t have any idea of what information should you include.
So think whether they are end consumers, whether costumes are buying for others or themselves, their demographics, interests and age. If your brand produce products for teenagers write descriptions in their language like Whatsup, my man, sic, skurt and Yolo.
4. Choose Right Words
Here we include the best keywords to captivate your persuade and reader into action.
Introducing, now, suddenly, amazing, magic, miracle, hurry and more. Use these in headlines, product description and more.
Here are the keywords to avoid while writing your product description.
Breakthrough, stunning, market-leading, ultimate, innovative and more. These words can be a poor choice to choose and these are not going to make your brand stand out in the market so be transparent and honest. Even calling yourself as top quality when you have complaints of poor quality can affect your brand.
5. Write a Description With Efficiency
So keeping your product description in proper structure helps to scan seamlessly and quickly whereas use short paragraphs, bullet points, and best headings too. How to do it?
- Firstly define your product
- Set up users problem
- Produce your solution to It
- Add body copy
- Add Call to action at the end of your page
Another effective method to describe your product without leaving values is with the help of product page videos. According to liveclicker, over 86% of business owners observed the growth of their market by introducing videos.
So always keep in mind if that product description will convince your consumers then nobody is going to take your consumers away from buy button.