We frequently see Instagram feeds which are completely messy — with photos that lack structure and are too sales-oriented. Instagram is not the place for a ‘hard sale’ – instead, as Gary Vee (@askgaryvee) suggests, ” you need to employ the Jab Jab Hook method.” “Jab” your target audience with some valuable pieces of information and then “hook” them with a sell. Having a framework for your Instagram posts will support the development of consistency throughout your feed. Create content themes and include them in your monthly content schedules.
Here are some Instagram themes to test for more engagement:
Who doesn’t enjoy an excellent quotation? Quotes inspire and are highly shareable. That is why quotes have a real chance of going viral – resulting in more visibility for your brand. Rather than simply repeating a quotation from another page, build your own with unique branding elements and source acknowledgment – and when your followers start to tag their friends in their posts, that’s very good for your business’s brand recognition! Keep in mind that your quotations should be relevant to your company and its beliefs.
Each of us has a favorite Instagram account, and some of them may have a strong connection to your business. Stunning content is abundant on Instagram that you can share to engage and expand your audience — as long as you appropriately attribute the source. The majority of Instagrammers would appreciate you for sharing their post on your page since it exposes them to a broader audience.
Curating content is an excellent approach to recognize and get into the sight of target social media accounts. For instance, an interior designer seeking to strengthen ties with suppliers may reshare their content to express their support. Keep in mind that the graphics should still be consistent with your branding and the general aesthetic of your feed.
Being from a sales background, it is widely established that one of the most effective advertising strategies is hearing from actual customers. Therefore, by publishing customer reviews on your feed, you increase the chances that people will identify with their experiences – and view your organization as the one that can deliver actual results and provide value to genuine people. Apart from posting testimonials of your customers, you can buy automatic likes for Instagram to build social proof and trust, which people consider a good brand’s key elements. This leads to more engagement for your brand.
Each month, exhibit the humane side of your brand by posting a selfie or two. If people could relate to you, it will help create new business opportunities by establishing trust and breaking down boundaries. Of course, avoid oversharing, as this can put down your engagement graph and may result in the loss of followers – so make it enjoyable.
5. Team Snaps
Businesses are sometimes more focused upon the technical aspects of their business that they develop an identity crisis. From a customer’s perspective, it’s much better to know that actual humans are behind the business’s work – which frequently feels like robots are doing it! To combat this and foster trust among potential consumers, providing content about the team is an excellent approach to humanize your company and transcend the mechanical nature of business.
6. Educational Posts
Establish yourself as a leader in your industry by selflessly sharing your expertise with your Instagram followers. If you operate in real estate, market data may be a powerful tool for instilling confidence in your consumers and even helping them in clarifying their buying decisions. Use facts that are specific to your market or are not widely accessible. On Instagram, users follow accounts if they believe they will get anything from them, such as value, information, esteem, or inspiration. Consider what you can give the target audience that will benefit them (and not just to you! ); this may be inspiring, amusing, or instructive.
These are some of the best six themes you could use to generate more engagement.