A bad employee writes a review over Glassdoor by criticising your company. If a candidate takes a glass door for complaining about the behaviour and treatment by senior executives? Can you do anything to boost those Glassdoor reviews? Yes, you can.
When top candidates like to learn more about a company or when a candidate likes to know more about their employers they often look at Glassdoor. With good influence, you can never ignore those reviews over this website. Even you can take a strategic efforts to manage and increases your reviews with the help of PR.
What Is Glassdoor?
Glassdoor was established by three expedia veterans in 2008. As yelp helps to find the best restaurants, glass door employees access prospects and employees to post reviews about a certain company, by allowing people to know about that company when they work there. It is definitely a popular one with over 11 million reviews, 500,000 companies and 30 million different visitors every month. Job seekers are relying on this one to know about unique. Only 10% of the business listed communicates with the sale.
Does It Really Matter?
In this millennial age people were capturing a lunch is more crucial than eating it, more employees are already beginning to express their views about another thing online. By comments that are uncensored and free, the web made anyone strong. Before employees need to express their opinions about their companies to their friends or family well nowadays they have more power in their hands right at their fingers to bring it to a much big audience. These reviews can be such a bane and boon to your company.
A good review can bring you to a great place in the employment index where negative comments can bring some best talent. Many organizations like to prefer investing in an online reputation management company to handle their digital footprints over social media and related portals.
Even glassdoor calculates sole ratings for every company benefits, CEO, hiring process and more. It shows the company’s whole rating which can be the first one to be viewed over a company profile. Glassdoor explained it perfectly, ” overall rating of every approved review which business has got after applying glass door proprietary algorithm which across further factors most heavyweights recent reviews than older ones.
In simpler words, Glassdoor is the best overarching indicator which shows what your business is doing.
What does Glassdoor Rating Do To Your Business?
So, if you have more than average Glassdoor rating which is 3.5/5 then you can get these advantages:
- A huge boost in appeal to job applicants who viewed your score posted pages or landed on your glassdoor page like your social media, career pages etc.
- A good sense of pride in your company employees.
- Recommendations to increase employee experience and more from reviews which you get.
- The best brand image our company.
Impact Of Negative Employer Reviews
As per few research conducted four out of five candidates are motivated by business ratings and reviews – over 55% of job applicants avoid after reading negative reviews about companies. It is a perfect time where unemployment rates are surely very low where your business should eradicate the chances of perpetuating a negative employer brand picture. You can lose applicants and lose present staff to unique
What Are The Don’t And Do’s Encouraging Employer Reviews?
Either you like to increase your employer base of reviews, offsetting any bad comments that you got testimonials from stiffer staff, inspiring your team to submit Glassdoor reviews is the best tactic. These practices can support you in this initiative successfully.
Don’t create a review writing mandatory while requesting reviews can be pretty optional.
Do assure employees should know what Glassdoor is about and how their process works and the fact of being all Anonymous.
Don’t incentivize your employees for writing those reviewed which is illegal.
Do educate your employees on how reviews support the company while training sessions or informational email.
Don’t allow negative comments to fall within cracks. Few can be uncontrolled for fiXing yet orders can find those underlying troubles you should address in your form
Do enlist leadership and managers for writing reviews to inspire their employees to follow their lead. Don’t act unprofessionally against negative reviews. Have your staff gathered for dealing with unsatisfied comments.
Do get time for responding to good or bad reviews and thank the reviewers for comments.
Don’t allow certain bad reviews to get up steam. Work with public relatives and react professionally to responding publicly.
Do flag reviews which are defamatory and libellous for the glass door team to evaluate.
1. Create An Employer Brand Plan
Before starting over revamping or building your glassdoor profile remember that glass door is a piece of employer brand strategy. As per 2016 survey, 62% of job seekers go to social media just for evaluating employers brand, only 57% declared that they even have an employer brand plan.
If you have troubles in addressing your business, you should begin by resolving them. Employer brand is a way which look at your company as a place to work which resembles how employees speak about their company when they aren’t on work.
Your whole firm should be aligned across its mission so those who communicate with the right business either employees or clients, can viscerally feel it. Yet, you can boost your employee brandy steering employee engagement, assuring employee fit and shifting your company to a great place.
Here is what you can do:
- Determine your visitors: future employers, investors, consumers, current employees etc.
- Align your brand with organized goals, values and needs.
- Hear your employees by surveys to raise your current culture standards.
- Think about how you will calculate KPIs.
- Determine relevant key performance indicators.
2. Right Direction
Many business believes initiatives as inclusions and diversity for employees within age, gender, positions supports the firm in making a positive environment for their employees. Another fact is that people never quit jobs they will quit managers and put money in quality training and leadership at every level. We believe that growth and goal-driven, unbiased, motivating environment were the effective factors for the success of any business.
3. Ask Present Consumers To Review
You can make it as a regular process. Invite employees and candidates and as ask his your company is doing. You will receive more negative reviews by this. We recommend to communicate with your employees in two ways:
- Over a regular basis.
- After any kind of events like an annual company meeting or other kids of events.
3. Rethink Your Hiring way
Prospective drivers can check CDL drivers and online reviews are known about carriers online reputation. So, to find if you are pleasing top talents just have a look at your present application process. If you are wasting their time, ignoring their needs, offering applicants a runaround you can miss the best driver candidates. These drivers can sell your company to others who look for a new job. You should offer a driver-focused and streamlined application process.
4. Utilize Reviews To Develop
You can see reviewers who are just angry and like to damage your reputation without any basis that are constructive assessment of your brand. If you see a trend in these kinds of complaints, pay attention. For instance, you can see many reviews declaring that you never provide a path to career advancement which is something you can fix.
5. Respond To Reviews
Over 62% of candidates change perception regarding employers after they respectfully responded to reviews. If you are a fantastic employer you will make a bad hire who can rip your brand name on Glassdoor. Employers taking time to respond means they are listening to the troubles of former employees or employees.
Don’t let these negative reviews let you down. People complain always when they feel bad about your company. But if you are worried about that you can never turn that. You can respond to ” we are very sorry for that bad experience” which can change a lot. Allowing reviewers a path to reach out if they like to take it to another step, either that’s people in HR or people who manage troubles within your practices.
6. Look At Reputation Management Software
Online reputation management software is also the best way to gain popularity online and handle your business reputation which is best and easy to utilise. They can gather, monitor, and promote online reviews from a central dashboard which improves SEO and more by reaching your employees for their opinions.
7. Hire An Agency
User produced comments over reviews sites strengthen SEO, online reputation and attract job candidates. It is tough to be successful in these areas. You can take help from experts to manage your glassdoor profile. If you don’t have much time to find someone who can do that. If you think to outsource online reputation management then business can charge very high.
8. Update team on every process
After you declare your goals, keep your team in the loop with what is happening. Without these regular update they can forget the goals, or feel inclined for writing a review.
Finally, This can seem like a lengthy process. Take a step by step process to see what can work for you. Your benefits are worth it.