Like to kill your social media strategy in 2021. You definitely need to look at social media contest ideas.

So get ready and let your creative juices flow because we curated the best contest ideas within your social media platforms.

1. User-Generated-Content

The best part of UGC is you could change your contest entries who are passive participants to passive advocates for your business. By making people with the guidance, the incentive for sharing your content, this way initiates a  potentially organic viral distribution channel. Many people will be exposed to the contest without paying anyone.

You need to design a different contest hashtag to most encourage UGC with your participants. Where you could bring your efforts to another level by incentivizing them with rewards or more entries.

2. Voting contest

In this contest entries pick a choice within options that assist you in gathering useful data regarding their preferences. In the below example clozetteco made people choose a product which is helpful in their range of products. So they can do things which are actually working which aren’t getting much attention.

​​3. Ask a Question

This kind of contest is much easier to handle. It includes questions which you will ask your followers to get an answer.

It can be about how they like to promote your brand products and services and to share something about your favorite recipe or tip. At the end of the contest, you could pick the finest answer or you can utilize  a random generator for picking one or two winner within the bunch. If you like to dig more you can do this?

Use Facebook’s poll feature and prepare options then you can actually inspire followers for contributing their answer.

Where Facebook offers you many options for doing this contest whether you like to prepare a real list or  making your followers to comment about their preference.

Where you can also create a contest to pick a winner. Select your favorite answer and post them then ask your followers to select the winner from your set of answers. So the person who got more likes or comments declared as a winner.

4. Tag to win

A Tag-to-win contest is such a simple and straightforward approach to your followers.

Here you need to ask your followers to tag their friends or their people in the comment section and even ask them to follow your page to enter your contest and also to be eligible for winning the prize. This kind of contest will always do the best job to enhance your brand’s reach. Which is the people who are tagged by their friends, will like to get a notification. These people will frequently check your profile which turns them into your potential follower.

Those people can tag their friends too. Which will make a viral feedback loop, and get many more people to your contest. To enhance your Influence regarding this feedback loop, you can even ask people to share your post in their stories or to follow your account.

5. Photo caption contest

A simple and fun “caption this” can motivate your followers for commenting on your picture and to happily communicate with your business.

Most brands started utilizing this kind of contest for showcasing their products. Here you aren’t required to give out  a big prize for running this best social media contest. You can Simply feature your caption this contest winner in your stories or post which can prompt other followers to enter in your next contest.

6. Have a social scavenger hunt

Leaving clues within your social media platforms can access your brand to offer many call-to-actions for filling a form.

Look at this mobile-learning and web medical channel for instance. They created the #OsmosisQuest challenge for asking your followers for discovering answers to osmosis contests within their social media accounts in return for an Osmosis Prime free month trial.

7. Utilize a branded filter/lens

In 2021 you need to create a special filter for your brand. So, ask your followers to share a picture or a story by using your branded filter where you can give them prizes too. Most brands like Taco Bell, Mercedes designed their branded filters for promoting their product or to enhance awareness.