Every e-commerce website owner strives to drive consumers to their store through affiliates, paid ads, content marketing by investing time and money. Yeah, people visit your website but they leave your site without purchasing anything. There you go, that’s how most businesses lose their money and effort and a beautiful opportunity.
An ecommerce conversion rate is a method of optimizing a site and e-commerce conversion is something that records if your visitor takes a certain action on the website. This is a sale, but sometimes you can add an item to the shopping cart, wishlist, or sign up for the newsletter. Let’s learn about the proven tactics that enable you to optimize your ecommerce conversion rate better.
1. SEO and CRO are important
Search engine optimization and conversion rate optimization aren’t any hidden secrets to power e-commerce websites. Everyone that’s on the internet knows that using both CRO and SEO together can boost conversions and traffic. SEO is the process of optimizing content for the search engines to get your website ranked high. Where CRO also optimizes content for consumers and users with the main purpose to steer them to finish the call-to-action.
You might find content that’s unreadable because of SEO attempts. So, for optimizing both CRO and SEO you should develop a few main things that can impact Google’s ranking algorithm those are :
- On-page SEO
- Content quality
- User and usage data.
The Internet is packed with many tools that enable you to improve SEO and for attracting visitors to the website. Here are a few of them :
- Keyword Tool
- Google Keyword Planner
- Moz’s Keyword Explorer
Now, by using these tools you get good visitors for your website. But you should utilize CRO tools for ensuring that your on-page copy is made for the conversion. Here are a few CRO tools:
- Crazy egg
- Google Analytics
- Adobe Marketing Cloud
It isn’t an easy process, you can also get help from SEO services to get the job done perfectly. The result will be more conversions.
2. Optimize For Mobile Devices
Optimizing your website for the mobile device is not a tip or trick to follow, it’s a must and should strategy that everyone should obey especially in 2021. Mobile commerce isby slowing down. Do you know that over 82% of Internet users are likely to shop online through a mobile device?
A mobile-friendly ecommerce website has a 67% chance to convert visitors to buyers. Websites that are not mobile-friendly have approximately a 61% of chance to convert. Remember that people who buy on mobile spend 2× money as consumers on different platforms. Not just the conversion rates maximize but also enhance the average order value.
3. Personalized browsing History
More than 45% of the online shoppers looking to purchase from an eCommerce store that provides personalized suggestions. So, in case you are not personalized user history for the online store before. Now, it’s time to offer a customized shopping experience that targets consumers. Not just user history, but personalized product suggestions should be on your strategy. By tracking the user data like traffic source, buyer history, location, preferences, one could simply highlight products that are on top of the consumer’s minds.
Well, we aren’t saying this for the article’s sake. Amazon is the biggest example in the eCommerce space in terms of the personalization of product recommendations. Suppose you looked at Nike shoes and left the site. When you land on the website again on top of the homepage you can easily find Nike shoe products. Even if you don’t like to buy them, the displayed recommendation drags you to the collection.
4. Streamline website design
Abolish all the clutter from the site. Take advantage of the whitespace and utilize visuals on the homepage. Then, optimize the site structure to make it simple for your visitors to explore.
If the ecommerce website has many whistles, flashing lights, your visitor can get easily distracted. If you simplify the website design, it enables the consumers to concentrate on the value proposition, products, and more elements that can entice them to purchase. A Simple website can load quicker, which means you can enhance the page loading speed – that’s another effective strategy for improving conversions. As we are talking about website design let’s talk about another effective strategy to improve e-commerce conversions – an informative website.
5. An informative website
If you want targeted consumers to be comfortable while navigating your website, you should have them “in the know” category. Because your people need to know about your products before they buy it. So give it to them.
Robust product descriptions are needed as your targeted consumers can’t feel your products physically before they buy them. It is your main job to include product descriptions for bringing life to the products. Know your product’s best features and communicate them well to your customers. You can consider in-depth FAQs on certain product pages. Additionally, let them know about payment options, shipping, and more others. Optimizing your website conversion is an impactful way to increase the conversion rate. A web design & development service lets you know what your e-commerce is lacking and offers that.
6. High-Quality Visuals are essential
Yeah, content and text are important to drive sales but your website also craves high-quality videos and images. Your visuals need to give the consumer as much as possible regarding the product.
Take a picture from all angles and Zoom in on features, details to show the product in action. If you are selling a dining table, show the table along with people sitting on the chairs and organize a table with accessories and dishes here and there. Whatever you use either pictures or videos, demonstrate well how your product works.
No doubt at all optimizing websites is a daunting task. We suggest running a few experiments by yourself or can invest in inexperienced people.
If you are looking to improve your e-commerce sales or conversion rate, Noir & Blanco can help you. With expertise in conversion rate optimization services, that involve conversion rate testing, regular reporting & analytics your e-commerce site can surely get the results which it deserves. Being an e-commerce luxury digital marketing agency, they also provide, PPC, search engine optimization, social media marketing, and more than maximize quality and quantity of the conversions to the website.