Finding consumers and their buying factors like how they shop, how they are responding to your marketing techniques, what they buy is needed. With eCommerce marketing trends you can easily impact users buying behaviour and buying online will be smooth for consumers.
So planning e-commerce business in 2020 then you need to have a clear idea about 2020 e-commerce marketing trends. Let’s look at a few trends in e-commerce marketing trends that are going to be huge in 2020.
1. Fast Fashion Mindset
You can all agree with the fact that fast fashion e-commerce companies increased in recent years. Studies by McKinsey showed that the industry will grow from 3.5-4.5% within 2019. Even Econsultancy proved that there are four points which made fashion industries like H&M and Zara achieve a great increase in their profits these days which includes:
- Agility and speed
- Influencer ads
- Social sales
In taking benefits of the opportunities fast fashion industries achieved huge success both on and offline. So apart from the industry your brand is in you always need to target to take a page from the fast-fashion playbook.
Think about how you can decrease resource consumption and waste without giving away quality of experience and products. Zara’s in-time process to fulfilment and development made sure the industry has great resources required at any time.
To say about this trend many e-commerce industries will launch products to make consumers with recurring buys that is equal to how software boosts recurring revenues which makes business more stable and predictable.
Apart from being smart industry influx of competition around while verticals maximise consumer acquisition costs and e-commerce brands increasing consumer lifetime value. It is needed to have a positive ROI on sales spending and marketing to take them away from competition to expand their business.
2. AI helps To Learn About Shoppers
A key feature of brick and mortar shopping that lost in online shopping is a useful in-store associate that provides personalized guidance and product suggestions depending on shoppers request. AI and machine learning increase sophisticated where many e-commerce began leveraging to suggest smart products recommendations.
Natori utilised AI to pick smart choices for their digital ad spending which resulted in a 76% increase in their social media profits. Moreover, people like the brand who knows about them which is what AI does. If those bots can figure out a sentence to impact people emotions business can provide products and comforts depending on consumers moods.
3. AR Offers Reality Of Online Shopping
It has many benefits like research, saving time visiting many stores, price checks in your privacy. save money and times and get products from far away from stores. Fast shipping options allow lending online shopping similar to the instant gratification of retail shopping which has only one disadvantage.
You can never see that product on your body or feel the product. But AR ensures to visualize the product in your life. Popular DTC brand Burrow added Augmented Reality to help their consumers visualise how their brand’s couch will fit in customers living room.
They use ARKit to fix true to scale 3D model of their couches in pictures shot by consumers iPads and iPhones. Many experts sensed that over 100 million costumers will purchase with the help of AR in 2020. Polls proved that few powerful numbers in the terms of AR too. Over 35% polled that they would like to shop if they try them virtually before purchasing it. Even 22% said try were not likely to visit brick and mortar store if AR is not available within favourite e-commerce stores.
Tessa Wuertz who is director of marketing of efelle.com admitted that many companies will start using AR which will become standard in social media and e-commerce platforms. Now we are seeing it in large companies but we were going to see them in every size of business.
4. Mobile Shopping is Going To increase
Every customer looks for their convenience which is why you see marketed shift in the plot of costumers picks to exhibit their shopping behaviours. Last years it has been great for the growth of an e-commerce, website mobile applications holding the realm of purchasing behaviour of costumers.
Mobile applications are simple which attracts a huge audience to connect with them to make the prospects of a huge sale for business people. Rather than this site have the limitation that bridged by mobile applications with the most convenience. If you are looking at a site to start your digital journey or e-commerce desired outcomes you need to take help from mobile apps.
5. Social Commerce
We all knew data is important for an e-commerce site where the data is achieved from social media which is used by individuals. At present Instagram is achieving is an attraction as a major e-commerce mobile app. Where the contribution of Facebook to e-commerce can’t be neglected.
Rather than e-commerce social media serving as an influencer to the buying behaviour than impulsive buying behaviour. Evolution of social media or social commerce will always be as a key integral for business people.
6. Voice Technology
Voice technology is everywhere whether it is an office or home. Google came up with new guidelines that include eCommerce stores to involve text content. Which means every business need to optimize their content for voice search.
Voice-enabled buttons will connect a large pool of audience to stay ahead of your competition. To find nearby hospital or stores we depend on eCommerce marketing trends voice assistants. Companies use this in their SEO strategy by using phrases and keywords that are great for bringing voice search queries to achieve the results you need. Google voice search growing huge so you need this trend definitely.
7. Experiences That Matter
A. User Experience
This is the upcoming trend for sure. Personalized web content needs to be taken care of because online shoppers are the base of every industry aimed at visitors. So personalizing user experience is needed as times changing by including effective shipping methods, exceptional consumer service, great navigation on-site and excellent checkout process.
B. Consumer Experience
Sites need to target different personas so every buyer views relevant info. It is better to reduce the steps of check out process. Your fees and prices should be transparent if people will see the last minutes prices they will get annoyed.
C. Buying Experience
Delivering related products and personalising your page consider shopping cart, search queries, geographic location, purchase history and social behaviour. So you need consumer info from SMS, Facebook messager, on-site chats, order status and more.
D. Shopping Experience
The business focuses only on front end designing and overlook users checkout process. You need to impact user minds to browse and buy.
Do you know any other trend to discuss with us?