Google is always the search engine that comes to mind when you are thinking about search engines. Why not, Google is popular and performs across more than 62000 searches per second, that amounts to 5.6 billion searches daily. Google is always a popular kid on the block that doesn’t mean no other search engines isn’t effective and popular enough to look at. Where DuckDuckGo comes under this kind of category.
DuckDuckGo has a 48 million traffic daily as per 2019 where its user base maximising day by day. The most business already has seen great substantial traffic from DuckDuckGo and like to optimize their sites for it. DuckDuckGo is already sitting as a 4th search engine so marketers need to pay attention to it. So, if you looking to learn more about DuckDuckGo and its SEO here is the blog to help you.
What Is DuckDuckGo Search Engine?
DuckDuckGo is an internet search engine which was released in 2008. Why is it unique from Bing and Google? The important fact of DuckDuckGo is that it doesn’t track searches of users or not even keep a record upon them. In the same way, it doesn’t share or gather your details.
Research recommends that most of the web traffic across the world is produced by mobile devices. These days everyone has a smartphone. DuckDuckGo also launched their app in play store which functions similar operations as their desktop browser. Search freely without thinking about your privacy.
Do I Need to Work Over DuckDuckGo SEO?
DuckDuckGo market share is mostly around 1% which can barely stand the search engine giants like Bing and Google, yet don’t allow that to fool you. Each new platform needs to begin somewhere where every analyst shows that DuckDuckGo is going to be a future big player.
People are raising their concerns about their privacy and thinking to get outside of their comfort zone for preserving it. Traffic from this DuckDuckGo is displaying a proper optimization and upward trend could bring people towards your site throughout this platform. DuckDuckGo is a hybrid engine which gets their results from many sources such as other search engines like Wikipedia.
As per business experts, DuckDuckGo ranking is oblique and obscure because it utilizes APIs underlying parameters and more factors for ranking. DuckDuckGo utilize indirect method to serve search results frequently looking at the vertical search engine for solutions as they offer more information than normal engines such as Bing or Google
DuckDuckGo SEO Tips
Most experts already declared that there isn’t much forward way for optimizing your site for DuckDuckGo SEO, which isn’t accurate. You could make changes to your online presence and websites for ranking better over this platform. DuckDuckGo is a very easy search engine than other platforms such as Google. Here’s how to crack your way through DuckDuckGo SEO to make your site rank higher.
1. Your Local Keyword Strategy Needs To Get Refreshed
If you have a parlour in Delhi, you can use many geo certain keywords which you can add in your main keywords. For instance, best parlour Delhi, Delhi parlour, Delhi women and men parlour. Where can I find these keywords? Use online like Demographic pros, seed keywords which offer you best insights towards how users search your services and products.
2. Build Quality Links
Backlinks are always the best part of DuckDuckGo SEO. But there aren’t any details about DuckDuckGo ranking process where the company mentioned the perfect way to attain the best ranking is to get backlinks to fork high-quality sites. How to ensure if you are getting quality links. You should consider these:
A. Trust Flow
Made by Majestic, it supports to estimate the quality of your website by a scale of 0 to 100. Having a score of 40+ in trust flow for knowing that you got a high-quality site.
B. Domain Authority
Domain authority utilises a scale of 0-100 do indicate quality. The more you are over this scale, more high quality and reliable your site are. Wall of the street journal has 94 DA. But every referring domain which has more than 50 DA is the best addition to linking profiles.
Backlinks placement matters too. Have editorial backlinks, so they are naturally embedded over tour content. If the link is considered in another way in the content it becomes much more vital. If a backlink buried over footer or other wag hints is of a low-quality level.
The site offers the backlink that needs to be relevant to your website.
Backlink Framing with positive language enhances the user likelihood for converting then they land over your website.
3. Find What Searchers Can Questions
As the privacy process of DuckDuckGo, searches modify how they are conducting questions. For instance, if you found that DuckDuckGo can’t pinpoint your location, yet you need local results you need to include geolocation for your question. You need to get to deep keyword research for understanding your audience com from this search engine. Tools like Demographic pro, Answer the public and more will give best insights.
4. Optimize For Yahoo And Bing
DuckDuckGo pulls from Yahoo and Bing. So, make sure you are following all the next practices for yahoo and bing too. Which should be the thing you need to do anyway because they have a good share of the search market.
XML sitemaps need to be reviewed. Ensure they are error-free and accurate then submit to Bing webmaster tools. Utilize Bing webmaster tools fur checking Your web site heard, indexation performance, monitor crawl, find optimisation improvements.
5. Utilize Structured Data
Like most of the search engines, DuckDuckGo loves structured data. Which saves DuckDuckGo from understanding your page by offering explicit clues about your page content. Structured data is always a standardised format for offering details about the webpage and sending its content. Search engines then utilise these details to know your page content. You could save time by this, offer data which crawls because it could process your way rapidly with much better understanding.
6. You Can Submit Your! Bang
Bang! Is nothing but a search feature of DuckDuckGo, when entered as a search query part, allows the user to search another site directly. For instance, if you searched for “!w Nike” will take to Wikipedia results for Nike.
So you can do this by submitting your bang as a DuckDuckGo part which boost direct search over your site, mainly it is helpful for e-commerce businesses and online retailers.
To sum up
It is a different rival to Bing and Google and focuses mostly on privacy. Millions of questions are going throughout DuckDuckGo. If you’re not optimized for it, you are surely missing the best chance of directing the best traffic towards your website. DuckDuckGo is a growing platform and not going anywhere soon. Now it’s your turn what do you think.