2020 has been a year of surviving challenges and adapting to change. Covid-19 radically changed the way business. Despite having several ways business function, the quick transition to digital technology makes the companies going and, stay ahead of the rivalry. The year 2020 dominated companies towards inviting the digital way onboard with open arms.
As per few resources, over 45% of businesses reported huge net revenue growth with a favorable business effect of digital transformation.
More firms look at approving digital technologies to the game in engaging gaps and sustain, it turns out as essential to look at the digital trends to know what’s more for 2021.
1.Customization is what you need in 2021
Thinking to stand out in 2021, then you should know to customize the marketing that requires creating personalized content, services or products, emails, and much more.
Don’t believe it look at these personalization statistics:
- Over 63% of customers annoyed by the generic advertising bangs
- 80% of people already admitted that they like to interact with people who provide personalized experience and 90% of people find personalization too appealing.
- Customized and accelerated emails depend on behavior much better than blast emails.
Still, you aren’t believing the power of personalization. You can study personalization from popular platforms such as Amazon and Netflix and their personalized suggested movie titles and products. Here are is how Cadbury business using personalization these days:
Cadbury’s made a customized video campaign which paired with their Milk flavor with the consumers depending on the data through their Facebook account, that involves interest, age, location. This campaign produced a 65% click-through rate along with a 33.6% conversion rate, verifying that the customization works.
2. Slashing down your social media platforms
It is known that for every minute a new social media platform is created. No one knows what a huge thing can be, and when people don’t predict it there are more channels with more other users which brands need to be present.
Creating and designing valuable, fresh content for every social media platform through a continual publishing flow could be sifting with a hard battle for business, mainly small ones. So, the digital trends in 2021 recommend brands to quit maintaining every channel and platform and sustainably concentrate the efforts.
Businesses should have a good mindset difference and begin to prioritize social media. Devoting many resources to the strategy, don’t certainly imply hoarding platforms.
It suggests working much intelligently and efficiently over certain social media channels where their consumers are in. It is best to get a powerful presence over 3 and 4 platforms than an unstable one in every platform.
3. Interactive content in 2021
With people expending much time browsing the internet daily, it is vital to provide them an important experience. You need to interact with consumers and the path for doing it through interactive content. Interactive content not only offers engagement but even provides entertainment.
For a while, Content marketing was sitting on top as a huge trend in the digital world. But, for 2021 digital trends are deemed to be best practice. Offering interactive content is learning that plays with personalization.
A few of the most outstanding interactive content notions are:
- Polls and Quizzes
- Contests and Surveys
- Games and Giveaways
- Interactive videos
Adding one, or more of these techniques could work for creating wonders for your brands. Moreover, enhancing users’ experience with your business can maximize the time users spend over your website interacting with your business content.
4. AR & further immersive technologies
At the end of 2022, over 70% of firms can be seen settling more immersive technologies to the experiment, where 25% can add the technology to utilization.
Although these days people are going gaga over Virtual, implementing Augmented Reality is much more reasonable from the advertisement outlook. Even popular businesses admit that augmented reality can outperform VR in cases of adaptability.
Many well-known brands already began enhancing AR for making the consumer’s experience much engaging and steer sales. For example, look at OnePlus Technology, an electronics manufacturer, uses AR to offer its audience the great experience to unbox its brand-new mobile.
Another instance is ModiFace’s access users to try unique make-up, which saves the difficulty to walk to the store.
Similarly, IKEA expanded IKEA Place, an AR tool to access users to capture a picture of a house or room with IKEA’s furniture in it. That gives you the choice of adjusting your furniture position and seeing a 3D version of the exact thing.
With many brands steering at a similar route, we can find substantial adoption of immersive technologies in the future.
5. Rise of the Chatbots
Chatbots are not new, and not going to be old either. In 2021 and the coming year’s chatbots are going to increase more. Chatbots are verifying to be very useful in heightening consumer experiences and benefits companies.
They minimize pressure over customer service staff and are good for lead generation, and gather customer data effectively. Works 24/7 with maximized customer engagement chatbot are needed technology to survive in 2021.
So, what are your thoughts about it?