Tiktok is one of the fastest downloaded apps in 2020. It has 1 billion active users across the world and 200 million downloads in the US alone. Most TikTok users are between 13 to 60, and you should be on right now.
Based on the Tiktok report, 680 million monthly active users. It has been downloaded 2.6 billion times across the world. It’s one of the popular social media platforms. Most TikTok users are using TikTok to promote their brand and attract viewers.
Here I listed the top 7 Tiktok metrics to look out for and implement in your coming videos.
TikTok Video Views
One of the great things about TikTok is that you don’t have a huge followers base to get more views for your videos. Unlike Instagram, you have less followers, but still you can get more views for your videos based on the TikTok algorithm.
You just do: Create an account on TikTok, make quality videos and upload more to increase your TikTok marketing strategies. Getting more views is a special kind of love from the audience and stands out from your competitors.
Increase Profile Views
This metric is completely based on TikTok views. Many users clicked through to your profile page and how many views you got for your videos. At what percentage of viewers are interested in your video content or brand to click through your profile? Measuring the relationship between video views and profile views is most important to enrich your marketing funnel. Hereby, you can know your video performance and generate more sales.
Likes, Comments, Shares, and Followers
The engagement rate should be calculated by the number of likes, views, shares, and followers. If you get more likes and views but still you have fewer followers, your engagement level will be less. So, increasing followers count will help shine your brand among society. If you want more followers to your profile, you can buy TikTok followers for your videos and improve your engagement level.
Average Watch Time
Watch time means the total length of the video and how people are watching your videos. On TikTok, you can see the average amount of time that viewers spent watching your videos and compare it to the actual length of videos.
If the average watch time is close enough to the entire length of the video, which means your videos are compelling to be watched by the audience all the way through. If the average watch time is nowhere near the total length, it means viewers are dropping off due to a lack of interest. This strategy is complete;y based on YouTube.
If you have a pro account on TikTok, you get your data from your account. This information portrays how your video is working and engaging your target audience. You can view your engagement rate for your videos over the past seven days.
There is always some overlap between TikTok and Instagram influencers – there’s a completely new growth of influencers who concentrate on TikTok as their primary platform. Brands are gradually but certainly beginning to get the advantage of TikTok influencer’s extensive reach by selecting creators who have a huge followers base. According to the Business Insider report, this list of the 40 top most followed TikTok influencers and #40 has 13.5 million followers on the list.
Like other social media, TikTok also uses brand hashtags to promote your brand with original hashtags to develop a new product and assist consumers in sharing organic content about the brand. Examples of branded hashtags are Bliss’s #thisisbliss, Aeropostale’s #AeroWorld, and NYX Cosmetics’ #butterglosspop. Brands continue their hashtags to the description boxes under their videos and profile bio for the highest visibility.