Colours can change our mood unexpectedly. These days marketers found that colours can affect conversions too. Well yes tough to believe but it is true.
Because over 65% of people admitted that they won’t even buy a product if they didn’t come in their favourite colour. Let’s have a look at what colours can be good to choose to your products and which can appeal your consumers.
White always gives us a calm and fresh feel. It is the colour of cleanliness, justice and fresh beginnings. Even a warm white along with undertones of red colours evokes feeling of trust. Since those white spaces spark bright it displays as a clean state.
Red colours represent winning. It is associated with power and urgency and triggers action. So if you want to impress customers with great design can look at red. Most of the bricks and mortar sales and every sale signs are in red color. B2B marketers can use this and even red is performing effectively around the board.
Yes, this colour associates with the environment and the best reference for organic, nature friendly. People who like to please a particular audience even if it has no connection. People use this colour for CTA buttons and for electronic markets.
It drives sales indirectly and performs stability and calm and even the best colour for financial institutions. Blue can target people who think of serenity and security. It can be a perfect option for conversion elements and background on websites which deals with insurance, and medicines.
This colour resembles wealth and royalty. It’s Kind of pink for adults. So if your business targets teenagers then look at other colours and also people never tend to click buttons if it is coated with purple. Well, purple can be used in financials and educational institutions.
Orange is a very bold and bright colour but doesn’t have much urgency like red. Orange mostly used in technical stuff like call to action buttons. It is the best choice to drive conversion in simple and clean looking websites.
Black doesn’t have much hyoe to play in many websites colour schemes. Because many people look for white and other bright colours but black can be a strong one. It can be used as an outline but tough to see in other places.
Pink is such an attractive and effective colour and a favourite colour for women which is why it is mostly seen in women brands so there is a danger where men can avoid this colour. But as per studies, there were no marked genders associated with pink colour. It appeals to people who are shopping for entertainment and a touch of fantasy.
This is a very tricky colour and crossing this colour for the playroom and nursery can outburst kids’ emotions. But as per marketing, it is a very happy and intense colour. It is the best colour to stimulate your brain to remember things but can lead to visual fatigue and confusion.
Well, it was not much seen on products but brown is associated with an earthy tone. Even it is most of a comfort colour which relaxes your consumers.
Colour psychology is definitely a complex subject to discuss but once you start enjoying it can be fun. Changing the wrong colour to perfect one can show us a dramatic effect. What’s your colour pick for your business?